prejudice, business, and expectations
August 22, 2011
Some of ye may have seen a story in the past week about a New Jersey bridal shop refusing to sell a wedding dress to a bride. Why? Because the bride is a lesbian.
Quite apart from the fact that this kind of discrimination is utterly abhorrent (and apparently expressly illegal under state law), it’s also incredibly poor business sense. The manager, due to her own bizarre squeamishness, denied custom to a bride and my goodness, her business is going to suffer for it from those she deems ‘acceptable’ to sell to. It appears, by the reviews on Yelp and Google, that it already is.
Customers of WaterMemory past, present and future, here’s what I care about:
- That you are happy with what you pick out;
- That it is of the highest quality;
- That you (or the eventual recipient) really like it.
Yep, that’s about it. You are my customer and in my eyes, you deserve honesty, respect and courtesy. You don’t deserve a side order of codswallop and prejudice to go with your transaction.
But lastly, a few words to Alix Genter, the bride on the receiving end of this awful treatment:
I’m so sorry you had to go through this. This was the last thing that should have happened to you. I hope you find your dream dress, from a place where you are treated with the common decency and respect you deserve. Best wishes for your day and for the rest of your lives together!
- Regina, another bride-to-be who started crying after photo number four